Procedural 3D Modeling for the Geospatial World
WHAT WE DO
Workshop at the Savannah College of Art and Design
INSTRUCTION
Our Work
ABOUT US

What We Do

Our mission is to empower geo-enabled professionals, students, and architecture/design and planning firms by teaching a 3D modeling and visualization process using ArcGIS CityEngine and the Epic TwinMotion rendering app. We believe that mastering these tools leads to expanded opportunities, broader career paths, and improved client/public collaboration.

This process and its visually stunning results are illustrated in the Esri video “Urban Design Visualization with ArcGIS CityEngine and TwinMotion.”

Classroom and Video Instruction

We are available to conduct workshops, participate in classes and provide individual guidance remotely for anyone who wants to learn this process. Our CityEngine from the Ground Floor Up instruction videos are available on YouTube. We use these to supplement classroom instruction.

Our Work

We have been involved with CityEngine since version 2014. Much of our time has been spent writing CGA (Computer Generated Architecture) rules, the programming language used by CityEngine to generate 3D buildings, streets and urban landscapes. We pushed the limits of CGA by developing rules to generate some of our favorite subjects, bridges and “supertall” buildings. Such a level of complexity makes more typical problems seem a lot simpler. The look of our work took an incredible leap forward when we began using Epic TwinMotion in 2023.

About Us

JeffCity Geo+Media is me, Jeff Herzer. I began my career in broadcast journalism and later, worked as a digital media producer at a national architecture/engineering firm in Kansas City. There, I met some incredibly talented 3D modelers who produced content for our digital media productions, supporting public outreach for the firm’s major public transportation projects.

Since then, there have been significant advancements in the field, allowing individuals with geospatial skills to aspire to this type of work. It’s remarkable how the state-of-the-art has evolved over 25 years. I never imagined I would one day be producing 3D content that would surpass the work I saw many years ago. This is why I want to pass the knowledge to others.

©2024 JeffCity Geo+Media LLC